How NURA Uses AI-Enabled Screening to make a difference in Preventive Healthcare

Medical expertise and cutting-edge technology come together to offer a different healthcare experience.

In the realm of healthcare, prevention is always better than cure. NURA, a joint venture between Fujifilm Corporation and Dr. Kutti’s healthcare, stands at the forefront of this philosophy, blending cutting-edge technology with medical expertise to offer a smoother and more accurate preventive health screening experience. What sets NURA apart is its innovative AI-enabled screening, a process that marries imaging technology with blood metrics, providing a detailed and comprehensive analysis.

AI Power

NURA’s journey began a decade ago when Fujifilm Corporation invested in AI technology. Over time, they collected a massive database with about 500 million images of different body parts and genders. This data is the foundation for NURA’s AI system, enabling continuous learning and upgrading to enhance diagnostic accuracy.

 NURA’s forte lies in its AI-enabled screening, a departure from traditional health checkups. While conventional methods focus predominantly on blood metrics, NURA’s approach integrates imaging technology with AI analysis along with blood metrics. This holistic method provides a more precise and early detection of health risks, giving individuals a proactive advantage. All image results are analysed through AI software and by a physician. AI works as a supporting tool for doctors to identify any abnormality or health risk. The organ-based approach helps Nura to identify health risks in all organs.  It ensures that every vital aspect of an individual's health is evaluated.

What's the difference between a screening test and a diagnostic test?

Screening can help you identify health risks that you may not have known about before. Identifying these risks early can aid in preventing lifestyle diseases by making lifestyle changes. In the case of cancer, early detection provides the best chance of receiving effective treatment.

A Diagnostic Test is a medical examination that helps confirm a suspected condition or illness, often prescribed by a medical practitioner to someone who displays symptoms. It can be a follow-up to screening or a preliminary step in the diagnostic process.

Efficiency and Comfort

NURA stands out from other centres because it uses a very low amount of radiation (0.09 gray). This significantly reduced radiation exposure ensures safety without compromising on result accuracy. For context, the average individual is exposed to about 3 mSv (millisieverts) of radiation from natural sources over the course of a year. A single chest X-ray exposes the patient to about 0.1 mSv of radiation compared to a CT scan’s 10msv for one scan. NURA has decreased their CT radiation to levels comparable to an X-ray. This is well below the safe limit for radiation exposure during disease treatment.

Another feature of NURA’s screening process is the absence of mandatory fasting. By incorporating innovative tests like Hb1Ac, NURA provides accurate readings without inconveniencing individuals with fasting requirements. This calibration ensures reliable results, allowing for a more comfortable and efficient screening experience.

 In a world where time is of the essence, NURA's thorough screening takes only 120 minutes, unlike regular checkups that may take hours. This includes in-depth health analyses and consultations with doctors, making the entire process swift and hassle-free. The serene environment at all NURA centres ensures individuals feel at ease throughout their screening journey. 

A Holistic Approach For All

 For senior citizens, preventive health screening becomes even more critical. As the body ages, its ability to fight diseases weakens, making early detection paramount. NURA's comprehensive method can help seniors by combining organ-based screening and AI analysis. This allows them to address health risks before they become a problem. Regular screening can help us find diseases early when they're easier to treat with minimal invasion.

  Based on gender, we have only one package which covers from head to toe and includes Blood and imaging.  Once guests visit Nura, we start with Vital checks followed by Blood Metrics, Oral care, Eye retinopathy, Hearing test, CT, Dexa Scan, Mammogram and Colposcopy.  All details are reviewed by the Radiographer, Radiologist, AI tool, and Gynaecologist and shared with the doctor to give final closure that is explained to guests in details. Each report is explained by a physician, says Abhay Kumar, Business Head of NURA.  

  In addition to its comprehensive screening packages, NURA offers genetic screening. Genetic screening helps us understand a person's genes and their risk for diseases. It's a once-in-a-lifetime test. This is best for people with a family history of cancer or lifestyle diseases like heart or kidney problems, or those who have a sedentary lifestyle. NURA identifies genetic changes, helping people take preventive actions to reduce the risk of future disorders.

NURA’s innovative approach to preventive healthcare, driven by AI-enabled screening and a commitment to patient comfort is a paradigm shift in the way we approach health. NURA combines technology, blood metrics, AI, and medical expertise to empower individuals to improve their well-being in a proactive manner.

For more details, please visit: https://www.nura.in/

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